Web Review: www.makemytrip.ae

Christian Belzner, ISO Travel Solutions, reviews the Middle East version of one of India’s biggest online travel booking portals
makemytrip is one of India’s biggest online travel booking portals
Published: 17 April 2012 - 10:03 a.m.
By: Christian Belzner


Navigation:
Beginning with a simple flight search, the results come up quickly and are displayed in a very convenient overview with a summary on top highlighting the cheapest deals. The information provided on flight details as well as fare rules is easy to read.

The booking process is straight forward and— in comparison with other OTAs — availability and prices are pre-checked which means that you can actually book what you see! Depending on where you travelmakemytrip.ae also brings up the visa regulations, which is a very convenient feature.

A slightly disappointing element could be the additional charges for cancellation and change of tickets; but taking into account the work that’s gone into the site; this could be overlooked and certainly does not restrict the positive opinion of the booking engine and its capability.


Hotel search:
Hotel bookings are straight forward and booking is easy with direct availability thanks to an integrated content provider. The location map is great and helps when checking out a special location to the destination of your choice. Together with the online reviews (provided by booking.com) its easy to find a hotel.

Unfortunately no own contracted hotels are available, which is a convenient way of gaining a large availability in different destinations. With this in mind the hotel content is not really very different to other sites and descriptions provided do not help on the SEO front. With its own content, the website would fare better when searched on google.

Holiday seach:
All these positive findings in mind I tried to find packages and book online. Unfortunately this was not possible. The technical setup of the site is not realised properly. Holidays in India are not available at all — after attempting all possible combinations I gave up when the only result I received was ‘no package found’.

International packages are available and the information provided is convenient but unfortunately these are only available on request with no online availability. But please note that this is only the case for makemytrip.ae, and after clicking around via the hotel button I was routed to makemytrip.com which offers online availability and a booking facility!
Summary:
Makemytrip.ae is a convenient flight booking portal. Results come up quickly and are displayed in an easy overview with direct online booking facility. Hotels are available but through an external wholesaler which means the product is no different to many others. The package booking facility is disappointing with no online booking possible.
As with most of the travel sites in this region, Makemytrip.ae offers no real dynamic packaging function as this requires highly sophisticated technology with shopping basket functionality and online calculation based on services selected.

Curriculum vitae
Christian Belzner is director business development, ISO Travel Solutions - is one of the world´s leading IT company for travel solutions based in Germany with dependencies in Canada and Dubai to serve customers in more than 26 countries. The “Made in Germany” contains CRS, CRM and portal solutions which are based on ISO´s sophisticated Dynamic Travel Components. (www.isotravel.com)

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