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While product placement in movies is normally cars, laptops and cigarettes, Caterpillar is getting in on the action too, with a CAT 320DL excavator taking a starring role in the new James Bond film, Skyfall.
In the scene, 007 (played by Daniel Craig), uses an excavator that is being transported on a train to rip the roof off one of the locomotives.
It also features a 216B skid steer loader, 302.5C mini excavator and two GEP33 generator sets. According to the UK dealer Finning, the machine had to be specially modified to swap the cabin over, and the scene took eight months to shoot.
It's not the first time Caterpillar has had of their machines has featured in a Bond movie, with a 226 skid steer used in The World is Not Enough, released in 1999.
However Caterpillar's relationship with the film industry hasn't always been rosy. In 2003 the company sued Walt Disney Co. in an attempt to halt the release of George of the Jungle 2, over a scene which featured 'evil' Caterpillar bulldozers being used to destroy the forest. The lawsuit, claiming copyright infringement, was unsuccessful.
